Internet is a powerful platform providing wide range of products and services offering through e-commerce websites. Offering consumers convenience and informations at their fingertip. Consumers can find product information, compare products between different and check the price before making a buying decision.

COVID-19 pandemic has changed the way many consumers are buying their daily products including food and household products. They now has the convenience of searching and buying products online at home and have the goods delivered to their doorstep reducing the risk of exposing themself from contracting the virus. Many small and medium enterprises are now starting to offer their products online via ecommerce website or selling on online marketplaces. 

So what are the benefits of selling your product online?

1) LOWER SET UP & RUNNING COSTS THAN A PHYSICAL BUSINESSES

The entire sales system for your business is managed through your online store from keeping track of your order to fulfilling your orders and receiving payment all in an integrated online platform. You will therefore save on wages and other business costs, which are usually an expense such as electricity, rental and renovation cost of the shop. The money that you have saved can then be used to develop your e-commerce website and expand your product range. E-commerce websites will also help you expand your product offering to new market both locally and internationally faster than is normally possible within an offline business situation.

2) THE BUSINESS CAN BE OPERATED FROM ANYWHERE

E-commerce websites reduce any geographical restrictions you would normally face with an physical based business. You can be anywhere around the world and still successfully oversee your e-commerce business. The essential items you need in order to oversee your e-commerce website from anywhere are; having access to stable Internet connection, email and phones.

3) NO OPENING TIME RESTRICTIONS

Physical store has opening hours that restricts your potential customers from visiting your store. With ecommerce websites you are not restricting your potential customers, as they can view your website at any time of day .This means as a business, you are maximising your sales and profits. You can do this through a range of sales initiatives such as special offers, discount coupons, and online marketing initiatives.

4) MORE MEASURABLE

E-commerce websites are in fact extremely measurable and trackable through systems such as Google Analytics. Some ecommerce platform also offers built-in analytics. You can view statistics including how many orders are processed through your site, average cart total, cart abandonment rate and percentage of total revenue your website has achieved at regular intervals. With Google Analytics, it gives you the free tools you need to analyze data for your business in one place and you get a deeper understanding of your customers. For more  information on Google Analytics: https://marketingplatform.google.com/about/analytics/